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对话GITF展商——斯里兰卡旅游局:携18家分展商 展示“印度洋明珠”的魅力

来源: 日期:2019-04-13

斯里兰卡携18家分展商 展示“印度洋明珠”的魅力

Sri Lanka, with 18 Exhibitors, Showcases "Pearl of the Indian Ocean



自2014年来,到斯里兰卡的中国游客人数逐年增加。至今,中国已经成为斯里兰卡入境游极其旅游行业的第二大市场。随着中斯旅游市场的迅速发展,两国之间的航线也在不断增加。目前,中国已有6个城市可直飞斯里兰卡科伦坡。今年旅展上,作为主宾国的斯里兰卡将携18家分展商,尽情展示这颗“印度洋明珠”的魅力。

China has been the sencond largest source market for Sri lanka Tourism marking the sencond highest yeild generation to the tourism industry, over the last couple of years .The long term ternd of the market development was really exciting since 2014 which has resulted to increase the total number of tourists visit to Sri Lanka year by year. Over the last few years the Chinese market for Sri Lanka Tourism has rapidly developed together with the high rising direct connectivity of Air routes over the main cities in China. Currently there are 06 main cities in China which connects dirctly with colombo operated by the national carrir of Sri Lanka and few other Chinese owned Airlines. As this year's partner country,Sri Lanka, with 18 Exhibitors, Showcases "Pearl of the Indian Ocean".

对话斯里兰卡旅游局

 A Conversation with Sri Lanka Tourism Promotion Bureau

 

 

Q1:今年在中国市场上将有哪些推广重点?

Q1: What highlights will be promoted in Chinese market this year ? 

A1: 斯里兰卡拥有丰富的旅游资源,世界级的文化遗产、风光旖旎的自然美景,刺激的探险体验,还有最受中国游客欢迎的阳光海滨。因此,斯里兰卡旅游业会重点推广符合斯里兰卡特色卖点的,融合了 高端奢华元素,能感受与当地人热情接触的旅游体验。

A1: Sri Lanka has very dynamic, arry of tourism products to offer for the whole world out of which heritage of Sri Lanka, natural beauty of the country, exciting adventure experience, sun and sand are the most attractive experience or the products which is very popular among the Chinese tourists. There for the travel trade of Sri Lanka is ready to offer exciting mix of tourism experience with luxury blended with local hospitaily with close human touch which is a unique selling preposition of Sri Lanka.


Q2: 作为主宾国, 在展会上有什么新呈现?

Q2: As the partner country, what new image of Sri Lanka Tourism will be shown in GITF2019?

A2:最近,斯里兰卡旅游局重新设置了“So Sri Lanka所以斯里兰卡”的新品牌定位,这完全能表达出斯里兰卡给全世界游客带来的旅游体验。在今年旅展中,斯里兰卡旅游局将以新的品牌标识和定位,传递和吸引潜在游客,让斯里兰卡成为他们的假期首选目的地之一。

A2:Recently Sri Lanka Tourism has been reposition with a new branding of “So Sri Lanka” which is to absolutly refelec what Sri Lanka offers to the tourists all over the world. In GITF 2019 Sri Lanka Tourism would enhance the brand awareenes under the new logo to reach the potential travellers to make Sri Lanka as one of the top of the mind destination for their next holiday.


Q3: 对中国的出境游发展趋势有什么预期?这对斯里兰卡有哪些新机遇?

Q3: What do you think is the trend for Chinese outbound travel? For Sri Lanka, what will be the new opportunity?

A3: 中国已成为世界第一的出境游市场,我们相信这种趋势将持续,这不仅对斯里兰卡来说开辟了商机,而且对全世界来说,也都希望吸引更多中国游客前往。斯里兰卡是中国“一带一路”倡议的战略合作伙伴,这对于发展贸易有着巨大机遇,同时也能吸引更多中国游客。并值得一提的是,斯里兰卡旅游业界也在不断加强接待能力和服务水平,以便在未来迎接更多的中国游客。

A3:It has been witnessed tha China has become the No 01 outbound market in the world and we trust the momentum will continue in the future while openning new avenues not only for Srilanka but for the entire world to attract Chines travelers to their own destinations. Being a strategic partner of the belt and road initiative of Chinese governmenr we Sri Lanka has a great opportunity to develop the travel trade of Sri Lanka while attracting more tourists from China in the coming years. And would like to mention that the Travel trade of the Sri Lanka is enhancing their capacity and the service excellence to welcome more Chinese tourists in time to come.


 

 

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