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对话GITF展商——广东铁青:进一步打造定制专列,拓展线上用户市场

来源: 日期:2019-04-03

进一步打造定制专列,拓展线上用户市场

 

Further Build Customized Trains, Expand the Online User's Market


对话广东铁青

A Conversation with CYTS Tours Guangdong Railway Co., Ltd.



Q1:对于中国境内外旅游发展趋势有什么预期?在产品和服务上会有什么样的升级?

Q1:What are the expectations for thetrend of outbound and inbound tourism market in 2019? What kind of upgrades will be made to products and services?

A1:根据去年旅游行业的整体发展形态,可以看出私人订制旅游、研学旅游、专列精品游会是接下来新的旅游增长点,线上旅游的成交量也在不断攀升。我们也在原有旅游网站的基础上,增设 “铁旅e行”线上平台,争取拓展线上的用户市场,提供给市民朋友们更多样化的下单选择。在产品研发上,我们今年也会推出更为丰富的研学旅游专列产品与定制专列产品。

A1:According to the overall development of the tourism industry last year, it can be seen that customized tourism, research tourism, and exclusive boutique tours are the new growth points in tourism industry, and the online travel volume is also rising. On the basis of the original travel website, we have also developed an online platform of “Train Travel e-line”to strive to expand the online user market and provide more diverse orders for tourists.

 

 

Q2:今年会有哪些重点推广计划?

Q2: What are the expectations for the trend of outbound and inbound tourism market in 2019? What kind of upgrades will be made to products and services?

A2:重点依然落在我们的旅游专列产品上,除了传统的推广媒介,我们今年也准备尝试从新媒体上如抖音、朋友圈等渠道,进行宣传推广。今年也是广东铁青40周年社庆以及我们王牌旅游专列品牌“南方快车”20周岁生日,为围绕这个重点,在线上与线下推出一系列的优惠活动。同时我们还会紧随市场发展,紧贴热点流量,将“全域旅游”、“绿色出行”、“乡村旅游”、“一带一路”等理念进一步融入产品研发中,增强高铁旅游服务特色和老年游客服务特色,进一步丰富和提升旅游产品种类、内涵和品质,提升产品市场竞争力。

A2:This year,we will still focus on our tourist-dedicated trains. In addition to the traditional media, we are also going to use new media such as Tik Tok and Moments on WeChat to launch our promotion. This year is the 40th anniversary of CYTS Tours Guangdong Railway Co., Ltd.and the 20th anniversary of our ace product of tourist-dedicated train“Southern Express”. We will launch a series of online and offline promotion on this subject. Following the development of the market, we will further integrate the concepts of “comprehensive tourism”, “eco travel”, “rural tour” and the“Belt and Road” into product research and development to enhance the characteristics of high -speed rail tourism services and elderly care services.

 

 

 

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