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对话GITF展商——英中假日:推广签证服务,注重打造私人主题定制游

来源: 日期:2019-04-01

 推广签证服务,注重打造私人主题定制游

Promote UK Visa Services, Focus on Customized Tours


对话英中假日

A Conversation with China Britain Travel


 徐炜星 

英中假日集团副总经理


Q1:中国人赴英旅游需求有什么变化?

Q1:What changes have taken place in thedemand of Chinese tourists in the UK?

A1:去年中国赴英的旅游需求变化主要体现在两方面:从走马观花到注重文化体验。除了传统旅游城市伦敦、爱丁堡、牛津和剑桥之外,巴斯、坎特伯雷、圣安德鲁斯等小众历史小城也上升为旅游热点。各种不同主题的体验团持续增加,如高尔夫团、游学团和英超团等。从跟团到自助出游,更多游客开始选择私人订制游,花费虽有所提高,但旅游质量和体验都能得到更好的保障。

A1:Last year, the changes in China's tourism demand in the UK were mainly reflected in two aspects: First, a shift from mere sightseeing to cultural experience, besides the traditional destination, a number of niche & historic towns such as Bath, Canterbury, St. Andrews etc. have also risen to tourist hot spots. Second, the experiential packages of different themes continue to increase, such as golf tour, study tour and Premier League tour. From the package tour to the self-help travel, more tourists begin to choose custommade tours, although the cost is higher, the quality and experience of tourism can be better guaranteed.


Q2:今年的推广重点是什么?

Q2:What is the new promotion this year?

A2:重点除公务、会展和公司奖励旅游服务以外,将更侧重组织和接待大型和高级会展团组的能力与经验,同时借助我司特有的优势来推广英国签证服务。此次参展,除了常规的英国旅游线路,还特别带来温网、英超、阿斯科特皇家赛马会和高尔夫公开赛等赛事观摩之旅,英伦浪漫婚礼,哈利波特魔法之旅,古堡庄园探秘、戏剧艺术欣赏和高端购物之旅等丰富多彩的私人主题定制产品。此外,我们还将为MICE组织机构带来最新的英国展会资讯、精选活动场地和创意奖励旅游方案。

A2:This year, we will focus more on the ability and experience of organizing and hosting large and high-level exhibition and convention groups, and at the same time, we will promote UK visa services with our company's unique advantages. In addition to the regular British tour routes, we also bring in a variety of customized products such as Wimbledon, Premier League, Royal Ascot and The Open golf Championship, British romantic wedding, Harry Potter Magic Tour, as well as the exploration of the castle, the appreciation of theatrical art and the high-end shopping trip.




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