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对话GITF展商——广州正佳集团

来源: 日期:2018-07-17

广州市城市中轴线CBD中国第一商圈

亚洲城市中心最大的Shopping Mall

 

 

广州正佳集团

 

  展商专访  


 

 

Q&A

A Conversation with

The Grandview Group

 

对话正佳集团

 

 
The Grandview Mall-Transfer Its Position to The Tourism Destination in The Central City from A Shopping Mall 
 
从“大型购物中心”
全面转向“城市中旅游目的地”
 
// 正佳自诞生之初,实质上就带有“旅游目的地”的基因,在“购物中心”时代,我们就开始强调购物的综合体验,为顾客提供吃、住、行、游、购、娱等多项服务。 2016年,随着正佳极地海洋世界与正佳演艺剧院的开业,正佳集团“商旅文”融合的旅游新版图实际上就初现雏形。我们在对全世界具有代表性的项目进行考察学习的基础上,结合市场需求、商业价值和未来发展方向形成了“三馆一街”的产品战略。 2017年,我们提出了新的品牌战略目标——打造“城市中的旅游目的地”,乃至“世界级旅游目的地”,这是正佳广场 品牌的第三次转型。在这一年,我们“三馆一街”的产品战略也从图纸变为现实, 正佳自然科学博物馆、正佳雨林生态植物园、广正街相继开工建设,并计划于今年开业。2018年是我们品牌战略转型真正落地的实施年,随着“三馆一街”的全部开放,旅游目的地的品牌认知将得到进一步的深化,而更多资源与内容的接入,也会让“空间”与“情境”得到更好的整合, 从而创造更多维度的体验。当然机遇与挑战并存,如何在有限的空间里填充更多的内容,如何让内容与需求趋势相连接,如何在内容基础上唤起游客更多的想象空间和情感是我们需要思考的问题。



// Since its establishment, the Grandview Mall has essentially the "tourist destination" concept. In the era of "shopping mall", we have emphasized the comprehensive shopping experience and provide customers with dinning, accommodation, transportation, shopping, entertainment and other other services. Actually, the “business+tourism+culture” new tourism plan of Grandview Mall started to take shape in 2016, with the opening of the Grandview Aquarium and


the Grandview Theater. Based on the study and research of representative projects around the world, we have formulated the product strategy of "three museums and one business street" based on market demand, business value and future development.

In 2017, we proposed a new brand strategic goal “to create a tourist destination in Guangzhou" and even a "world-class tourist destination", which is the third transition of Grandview Mall’s brand. It is in the same year that the "three museums and one business street" strategy was realized from a blueprint. Now, the Grandview Natural Science Museum, the Grandview Rainforest Ecological Botanic Garden and Guangzheng Business are under construction, which are scheduled to


 
 

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