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对话GITF展商——斯里兰卡

来源: 日期:2018-06-05

神秘的国度
上天的沧海遗珠
印度洋上一滴眼泪
斯里兰卡


Voyage Au Sri Lanka
Jasing Rye - Èze Reste Grisé Dans L'Azur

 

 

随着中国出境旅游的人数会持续剧增,许多国家也因此争相吸引更多的中国游客。斯里兰卡越来越受中国游客的喜爱,斯里兰卡旅游促进局也有信心通过这些有效的宣传活动来达成既定目标,在2018年实现吸引300,000中国游客到斯里兰卡。
Thanks to China’s rising economy, Chinese outbound travel sector will continue to grow rapidly allowing many countries. Sri Lanka is becoming much popular among the Chinese travelers day by day and Sri Lanka Tourism Promotion Bureau is confident that Sri Lanka will achieve to attract 300,000 Chinese Tourists in 2018.


展商专访
对话斯里兰卡旅游促进局
A Conversation with
Sri Lanka Tourism Promotion Bureau

 


Q1: 斯里兰卡旅游促进局2017推广旅游有哪些亮点?对2018广州旅展有什么期待?
Q1: What accomplishments did Sri Lanka Tourism Promotion Bureau achieved over the last year? What are the highlighted projects? What will you expect over GITF 2018?

A:斯里兰卡旅游促进局接待了268,952名中国游客,标志着中国是斯里兰卡境内游及其旅游行业的第二大市场。2018年,斯里兰卡旅游宣传局将通过网络宣传活动在中国推广斯里兰卡,深入到中国的旅游行业和大众平台。同时我们参加了线下宣传,通过像广州国际旅游展这样最受欢迎且最有活力的旅游展,一对一地展现我们的旅游目的地。我们的目标是2018年吸引300,000的中国游客。
A: Sri Lanka Tourism promotion Bureau has received 268,952 Chinese tourists to Sri Lanka marking China is the second largest source market in arrival numbers as well as the yield to the Tourism Industry of Sir Lanka. In 2018, Sri Lanka Tourism Promotion Bureau is planning to commence a digital advertising campaign to promote Sri Lanka in China, targeting to reach the Chinese travel trade and public. In the mean time we are taking part in off line promotions to showcase our destination with one to one touch through the most popular and productive travel shows like GITF. Our target of arrivals for 2018 is 300,000.


Q2: 2018年斯里兰卡旅游促进局的推广口号是什么?有哪些针对中国市场的具体市场推广举措?
Q2: What is the topic or slogan for Sri Lanka Tourism Promotion Bureau 2018? What measures will Sri Lanka Tourism Promotion Bureau take to improve tourism development in Chinese market, interms of transportation, visa, supporting facilities, etc?

A:“亚洲奇迹”是我们推广旅游目的地的国家口号。斯里兰卡旅游业的股东提供了多种多样物美价廉的本土旅游产品,提高了旅游的服务质量。此外,为了满足中国游客的需求,我们的旅游业不断提升人 力和物力,努力提供高质量的定制服务。需要办理签证的中国游客只需登录http://eta.gov.lk进入ETA系统在网上申请签证即可。斯里兰卡的高速公路路网发展迅速,岛屿中的各个重要区域都与首都相连,提供了完善有效的内部运输系统。
A: Wonder of Asia is our national tag line to promote the destination. The stake holders in the travel and tourism sector of Sri Lanka has enhanced its service quality while providing a dynamic travel products with luxury experience yet at a competitive prices in the region. Further tourism industry has taken measures to deliver a high quality customized service by enhancing the human and physical resources to cater the Chinese market in order to meet their expectations. Obtaining visa for Chinese travelers is much easier as they can apply the visa online with the ETA system http://eta.gov.lk can be used for this purpose. The high way road network in the country is also developing very fast by connecting all the important areas of the island with the capital city which provides efficient internal transportation system in the country.

 

Q3: 在广州旅展斯里兰卡旅游促进局会与其他旅游同行探讨哪些议题和战略合作?
Q3: Over this GITF, what significant topics will be discussed between Sri Lanka Tourism Promotion Bureau and other tourism partners? What strategic cooperation will Sri Lanka Tourism Promotion Bureau be undergoing?

A: 在这为期三天的旅游展里,16家斯里兰卡的领头企业,以及作为国家代表的斯里兰卡航空公司,将参加2018年广州国际旅游展,借此向中国游客推广他们的旅游产品。作为国家级的旅游局,为了在海外宣传旅游目的地,我们与国家、省、市旅游主管部门有密切合作。另外,在过去几年里,广东省旅游局和广州市旅游局一直与斯里兰卡保持合作关系,提供了宝贵的帮助,对此我们要向他们致以诚挚的谢意。
A: Sri Lanka Tourism Promotion Bureau as the National Tourism Authority to promote the destination in overseas, we are closely working with National, provincial and municipal tourism authorities in China. Further we would like to extend our sincere gratitude to the officials from Guangdong Tourism Administration and Guangzhou Municipal Tourism authority for their valuable cooperation towards Sri Lanka during the past years. There are 16 leading Companies from Sri Lanka travel trade together with Sri Lankan Air Lines as the national carrier, will be taking part at GITF - 2018 to promote their unique products to the Chinese travelers during the 3 days show.

 

广州国际旅游展览会

汉诺威米兰展览(上海)有限公司广州分公司
广州国际旅游展项目组
电话: 020-8626 6696
(转8005/8001/8008)
邮箱: gitf@hmf-china.com

 

 


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