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对话GITF展商——正佳企业集团

来源: 日期:2018-05-08


亚洲城市中心最大的shopping mall之一
最年轻 最时尚 最活跃
吃 喝 玩 乐
尽 在 正 佳
广州市城市中轴线CBD中国第一商圈

 

正佳着力打造
“城市中的旅游目的地”
To create a Tourism Destination in Guangzhou

 


展商专访

对话正佳企业集团
A conversation
with the Grandview Group


Q:今年推广主题和重点推介哪些内容?2018年有什么期待?
Q: What is the topic or slogan for the Grandview Group in 2018? What are the highlighted projects? What’s your expectation in 2018?

A:今年我们会围绕“城市中的旅游目的地”展开,正如我们宣传手册上印的“FESTIVAL”本身含义是“节日、节庆”,我们希望向消费者传递的是快乐与喜悦,来到正佳广场,每天都能像过节一样的开心和无拘无束的吃喝玩乐。而这个单词拆分以后,每个字母代表了正佳广场的内容与价值,Fun(趣味)、Experience(体验)、Shopping(购物)、Tasting(美食)、Idea(创意)、Vacation(休闲)、Art(艺术)、Love(爱),这些都是我们给消费者的价值,也是我们今年推广的重点。这次参展我们主要是为了借助这一平台向全国乃至全世界展示正佳广场新的旅游项目,让社会上更多的团体重新认识一个不一样的正佳广场,从各方面了解正佳广场的商业价值、旅游价值和社会价值。另一方面期望带着我们宏伟的蓝图与构想与业界分享,并借此机会与业内的专业公司和人才相互借鉴学习,共同研究中国旅游市场的发展趋势和需求特点,探索新时代下旅游项目的开发模式和品牌塑造路径。
A: This year we will focus on the promotion theme "to create a tourist destination in Guangzhou”. Connected to our brochure, we want to convey happiness and joy to consumers as they enjoy their “FESTIVAL” in the Grandview Mall. Actually, each letter in “FESTIVAL” represents the content and value of the Grandview Mall, it means “fun, experience, shopping, tasting, idea, vacation, art and love. All of these are the value that we represent to consumers, which is also the focus of our promotion this year. Take the advantage of GITF, we will introduce the new tourism projects of the Grandview Group to the whole country and world. At the same time, we will take this opportunity to learn from other professional companies and talents to study the development trend and demand in China'stourism market, and explore development model and brand building strategies of tourism projects under the new era. On the one hand, we expect more organizations in society to have a new understanding of the Grandview Group, and learn from all aspects of its business value, tourism value and social value. On the other hand, we hope to share our magnificent blueprint and vision with the industry to discuss the development path of China's business+travel+culture tourism project.

 


广州国际旅游展览会

汉诺威米兰展览(上海)有限公司广州分公司
广州国际旅游展项目组
电话: 020-8626 6696
(转8005/8023/8001/8008)
邮箱: gitf@hmf-china.com

 


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