当前位置:网站首页 > 新闻中心
新闻详情

对话GITF展商——台东

来源: 日期:2018-04-16

去一次台湾旅游吧!
不去热闹的垦丁
选择更加纯净的绿岛
不去知名的阿里山
选择珊瑚礁环绕的三仙台

去台东吧!
看看不一样的台湾

 


Five Policies are Introduced to Promote Taitung Tourism
五大观光施政主轴推动台东特色旅游

展商专访
A Conversation with Taitung County Government


黄健庭
台东县政府 县长

Q1:对中国大陆旅游市场发展趋势有什么看法?今年的推广主题和重点是什么?

Q1: What do you think is the trend for Mainland Chinese outbound travel? What is the highlighted projects in 2018?

 

A: 大陆游客1年出境旅游总人数达1.2 亿人次,境外消费超过1.5 兆人民币,惊人消费力改变全球观光格局,1.2 亿人次相当于日本整个国家的人口倾巢而出,或英国和法国的人口全部出门度假。而大陆目前拥有出境旅行证件的只有6500 万人,也就是说,还有95%的大陆人没有踏出过国门,未来的市场更为庞大。

台东观光产业近年具亮眼发展,观光旅游处善用台东自然资源之优势,持续推动“营造友善的国际旅游环境”、“推动运动休闲养生观光模式”、“推行多元运具节能接轨”、“发展台东魅力绿色观光游程”、“营销推广及开发观光客源”、“打造国际魅力新据点及游憩设施”等五大观光施政主轴及观光产业推动方针,强化生态景观旅游及在地的独特性,让台东独具特色的旅游体验,成为观光客首选的旅游胜地,营造高效益无烟囱观光产业,发展台东特色观光产业,让台东迈向国际幸福城市。

 

今年则重点推介以下这些项目:2018台湾国际热气球嘉年华:2018年6月30至8月6日。2018台东好玩卡营销项目:9-11月将针对秋冬季节规划新一波旅游产品。2018台湾国际冲浪公开赛:全台湾最顶级冲浪赛事预定2018年11月底举行。

 

A: Thetotal number of mainland tourists traveling abroad for one year reaches 120million and their overseas spending exceeds 1.5 trillion yuan. The amazing spending power has changed the global tourist pattern. The population of 120 million people,equivalent to the entire country of Japan, goes abroad once orthe entire population of Britain and France goes on holiday. However, there are only 65 million people in the Mainland who have outbound travel documents. Thatis to say, 95% of mainland people have not traveled abroad and the market in the future is even larger.

 

The development of tourism industry in Taitung is remarkable inrecent years. Tourism departments make good use of the advantages of Taitung's natural resources and continue to promote five major tourist policies like"creating a friendly international tourism environment " , " promoting recreational and sports tourism modes","promoting the integration of diversified transportation and energy conservation,""developing Taitung's attractive and green tourist destinations" ,"Marketing and development of tourist source","creating new international charm attractions and recreational facilities". We continue to enhance the ecological landscape tourism and the local uniqueness,so that the unique tourist experience of Taitung becomes the preferred destination.We create a highly efficient chimneyless tourism industry, develop unique tourism features,and promote Taitung toward an international happiness city.

We highlight the following items this year:2018 Taiwan International Hot Air Balloon, 2018 Taitung funcard marketing project: Sep-Nov. 2018Taiwan International Surfing Open:This is the top surfing event in Taiwan, tentatively scheduled for the end of Nov 2018.

 

广州国际旅游展览会

汉诺威米兰展览(上海)有限公司广州分公司
广州国际旅游展项目组
电话: 020-8626 6696
(转8005/8023/8001/8008)
邮箱: gitf@hmf-china.com

 


更多资讯扫码关注微信公众号!

 

© 1999-2009 汉诺威米兰展览(上海)有限公司 版权所有 沪ICP备05004507号-31
地址:上海市浦东新区银霄路393号百安居浦东商务大厦301室